Quiet beauty and beachside cheer(s).

MyFlowerMan is more than a shop - it’s a rhythm, a sensibility, and for many, a daily ritual. At the centre of it is Kieran Birchall, a quietly driven creative who has redefined what a neighbourhood florist can be.

Starting in 2014 as a way to blend floristry with a more modern, minimal approach, Kieran was offering something that didn’t exist at the time. With its signature fistful-of-flowers imagery and off-kilter arrangements, MyFlowerMan grew organically beyond its initial online presence.

“I wanted to create a space that didn’t just sell flowers, but felt like a part of people’s day-to-day lives,” Kieran says. “Bondi made perfect sense, it’s full of positive energy, likeminded people, and a community that really gets behind something different.”

That sense of place - deeply local, intuitively attuned - has shaped MyFlowerMan’s evolution from the start. Kieran never set out to cover all bases. Instead, he focused on the craftsmanship and delivery that defines artisan output, anchoring it to a community, building natural longevity.

“We’ve never tried to do too much - just do a few things really well,” he says. “Beautiful flowers, great coffee, and now a small wine bar tucked in among it all. From day one, it was about creating a space that felt calm, thoughtful, and a bit outside the norm - somewhere people could feel part of something, not just buy something.”

That approach has struck a chord in Bondi. The rhythm of daily life hasn’t just shaped the business - it’s been the foundation. “Bondi is full of creative, open-minded people who appreciate good design, good energy, and something a little different,” Kieran says. “That’s really allowed us to take risks and evolve. It’s a two-way relationship and we’ve tried to give that back in how we run the space.”

The quiet-yet-bold transformation to a licensed venue by night is a natural extension of this, the next chapter for a florist that has become the neighbourhood’s central meeting place. In a hub between the bus and the coast walk, it’s a beautiful distraction, now permeating with the idea that it’s growing and adding a layer, while staying true to whatever MyFlowerMan is to its regulars.

As always, the ethos remains one of authenticity. “We keep things simple, natural, and honest,” Kieran says. “We source as seasonally and locally as we can, always with the intention of letting the flowers speak for themselves. The coast, the architecture, the people - it all feeds into what we do. We’re not into over-arranging or forcing things. The environment here reminds you to pare things back.”

That minimalism isn’t just a style choice, it’s part of the way MyFlowerMan finds itself intertwined with people’s routines. The rawness of the arrangements, balancing simple beauty and theatrical presence, is something that needs no occasion. They can be grounded in the daily.

“Flowers show up for everything - apologies, celebrations, heartbreak, everyday gestures,” Kieran says. “Over time, you start to see the emotional weight they carry for people. That connection is pretty powerful.”

“They can soften a room, bring energy without noise, or a sense of ritual or moment,” he says. “We see it in how people respond to even the smallest bunch. It changes how a space feels, how a person feels. They’re a quiet reminder of something beautiful.”

Perhaps that’s the quiet magic of MyFlowerMan. Behind every bunch, espresso, and bottle, is an invitation to slow down, to be present, to connect.

Visit MyFlowerMan at 32A Fletcher Street, Bondi.